yardstick

yardstick
  критерий; мерило; линейка; рулетка

Англо-русский словарь по рекламе . 2014.

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  • yardstick — yard‧stick [ˈjɑːdˌstɪk ǁ ˈjɑːrd ] noun [countable] something that you use to compare another thing with, in order to judge how good or successful it is: yardstick of • Is profit the only yardstick of success? • The annual percentage rate is the… …   Financial and business terms

  • Yardstick — Folding carpenter s ruler A y …   Wikipedia

  • Yardstick — Yard stick , n. A stick three feet, or a yard, in length, used as a measure of cloth, etc. [1913 Webster] …   The Collaborative International Dictionary of English

  • yardstick — index criterion Burton s Legal Thesaurus. William C. Burton. 2006 …   Law dictionary

  • yardstick — (n.) 1816, from YARD (Cf. yard) (n.2) + STICK (Cf. stick) (n.) …   Etymology dictionary

  • yardstick — *standard, criterion, gauge, touchstone …   New Dictionary of Synonyms

  • yardstick — [n] gauge barometer, basis, benchmark, criterion, example, guide, guideline, indicator, mark, measure, meter, model, norm, rule, sample, scale, standard, tape measure, test; concepts 647,680,688,792 …   New thesaurus

  • yardstick — ► NOUN 1) a measuring rod a yard long. 2) a standard used for comparison …   English terms dictionary

  • yardstick — ☆ yardstick [yärd′stik΄ ] n. 1. a graduated stick or rod one yard in length, used in measuring 2. any test or standard used in measuring, judging, etc. SYN. STANDARD …   English World dictionary

  • yardstick — noun ADJECTIVE ▪ good, reliable, useful ▪ common ▪ traditional ▪ moral VERB + YARDSTICK …   Collocations dictionary

  • Yardstick — Regattafeld mit verschiedenen Bootsklassen, wie z. B. Drachen, Laser, Dyas, Star beim Hamburger Segel Club (HSC) Yardstick (aus dem engl. abgeleitet von Elle) ist ein auf den Engländer Zillwood Milledge zurückgehendes Berechnungssystem für… …   Deutsch Wikipedia


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